Kvazar Micro Computers :: Product Campaign 'They Scare Us' :: Wave I

A lot of people are using notebooks in their life.
However, there are some that do not!
They definitely scare us.

I've taken some typical representatives from out target audience and showed them in a most supid way. Moreover, I let them speak for themselves -- they started to look even more stupid after all.

This campaign erupted spontaneous non-payed PR publications blaming Kvazar Micro in insulting managers, accountants, journalists etc. Definitely, this led to brand awarness increase, as well as to increase of product sales.