Legend

Taking into account, that ad creation is a team work, I decided to classify projects due to my involvement into each one of them:

:: my Idea

:: my Art-Direction

:: my Post-Production

:: my Design

:: my Copyline

Chuk & Gek Advertising Agency :: Self-Promo :: 2009 Calendar

Advertisment helps clients' brands be more noticable. This calendar shows how market visibility of the brand grows everyday with right kind of advertisement. Naturaly, with advertisement by Chuk&Gek. Execution: ophtalmological visibility table. Size: 600 x 840 mm.

Legitimus Law Firm :: Press A4

Legitimus is a company with a lot of experience. They know each way to maneur through Ukrainian Legislation. They are the wisest on a market. That's why they eager to resolve any difficult question Ukrainian Legislation might put to their client. Ukrainian Legislation is shown as huge heave million-pages book.

Copy:

(title of the book): Ukrainian Legislation sets numerous complicated questions on your way?

(on the black): We are eager to answer each one of them. Legitimus

Kyivstar :: Social Campaign

Do not use your mobile while driving -- that's the main message of this campaign. Mood of picture is frightening, showing the consequences of real crash.

























Originals shot by photographer:

Rockwool :: Stonehedge

The Rockwool is the world's leading producer of stone wool, used to insulate the house from evnironment. The main benefit of this insulation wool, that it is originally made from the stone (basalt), and thus could serve for centuries due to its high durability. The symbol of durability is obvious...

Slogan: Rockwool. Mineral wool as hard as a stone.

Autoplan :: Labyrinth

There is a crisis in banking sphere in Ukraine now. It's almost impossible to get a car credit. However, Autoplan offers the most simple way to get a new car, not letting consumer be involved into credit routine (high rates, tonnes of paperwork).

Copy: More than simple! Get a new car for just a $40/month.






























The visual was made out from this render:

Beauty Boutique :: B2B Solutions company

Beauty Boutique offers different B2B products to owners of beauty salons, barber shops, solariums etc. The aim of this ad is to create a brand, which takes a comprehensive care of client's businesses. The idea of this ad is based on comparison of Beauty Boutique's services with a cosmetic set, easily recognizable by potential clients.

Autoplan :: Car Trader

Autoplan offers its clients more than a car -- a free car insurance for a year. As a result you drive an invulnerable car and your drive is safe.































The visual was made out of following shots:

100% Sale :: Seasonal Sales directly from Exhibition Stands

The principle of this sale is very simple -- the less days left before the exhibition closing, the more is the discount.
Posters were designed to attract people to the seasonal exhibition-sale.

GRINKO :: Ukrainian Trash Cleaners Brand :: Naming & Identity

Grinko is a typical Ukrainian surname. Green Co::rporation tells us that its business is cleaning. Ant Grinko with recycling symbol on its back -- is a symbol of diligence and great organisation.
For me personaly, its warm to feel, that branding, finally, is on a social service and helps keeping our cities clean.

Milaktika :: Packaging design & Image campaign

Milaktika Youhgurts include L-Casei bacterias, which support our immune system and give us an Energy of life.
Campaign shows us natural energy contained in Milaktika drinks.

Tarelka TV :: Poster for contruction sites

While buying a brand-new flat, one might want to set a satellite dish. Or a home cinema system. In this case one might want to think of it BEFORE the flat is fit out. That's why this posters were hang out in construction sites, where the future residents come to check out the progress of construction. In other words, that was very thin-focused campaign, which led to dramatic sales increase of Tarelka TV.
Soviet style is a method to warn about something -- in this style Rules of Safety Poster usualy were done to grab an attention in dangerous zones.

Wellness+ Water :: Packaging design

The task was to design premium segment light flavoured water. Target audience: people taking care of their health in middle thirties, mostly women. 'W' stands for Welness. 'W' stands for Water. 'W' stands for Women. 'W+' stands for something even more postitive -- water with naural ingredients (Lime, Mint, Green Apple).

'F**k' low alcohol drink :: Package Design

Reseach showed that most common trend of our target audience (14-18 y.o.) is to DENY everything. Do everything on contrary. 'F**k' is a most laconic way to express denial. Green drink with a 'F**k Red' label on it is a peak of doing on contrary.

Raiffeisen Bank & AVAL Bank Junction :: Transition campaign

We speak simple language of small bank clients, who may have appeared scared of such a bank transformation. Banks understand how hard their clients work, thus they have to work twice harder to obey their expectations.